Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) was established in 1993. The joint venture partners/shareholders of Perodua and their respective shareholding are UMW Corporation Sdn Bhd (38%), Daihatsu Motor Co. Ltd. (20%), MBM Resources Berhad (20%), PNB Equity Resources Corporation Sdn Bhd (10%), Mitsui & Co. Ltd (7%) and Daihatsu (Malaysia) Sdn Bhd (5%).The company’s operations commenced early 1994 and the first vehicle, the ever so popular, Perodua Kancil was introduced to the Malaysian market in August 1994. To date, the following vehicles have rolled out of the Perodua plant:
- The Perodua Rusa - Practical Choice, 1996
- The Perodua Kembara - Anywhere, in August 1998
- The Perodua Kenari - A Different Point of View, in June 2000
- The Perodua Kelisa - Engineered for Fun, in August 2001
- The Perodua Myvi - It's a Passion, in May 2005
- The Perodua ViVa - Driving Possibilities, in April 2007
Up to end of March 2004, Perodua has successfully sold approximately 803,126 units of vehicles of various models both locally and abroad.
Perodua Auto Corporation Sdn Bhd (PCSB) was established in the final quarter of 2001. Besides Perodua, the two other joint venture partners of PCSB are both Japanese companies, namely Daihatsu Motor Co. Ltd., and Mitsui & Co. Ltd. To date, the manufacturing operations of the Perodua Group are being managed by PCSB.
The three active entities within the Group are:
Perodua Sales Sdn Bhd (PSSB), which is responsible for the sales, marketing, distribution of all Perodua vehicles and also to operate the nationwide after sales service and spare parts operations.
Save for the sales and service operations, which exist in all the states nationwide, Perodua operates from its headquarters in Sungai Choh, Rawang, Selangor Darul Ehsan. The 200-acre land houses amongst others the Perodua Corporate Building, the R&D testing labs and styling studio, the vehicle test track, the manufacturing plant, the engine plant, the pre delivery inspection area, the vehicle distribution stockyard and the parts warehouse.
Perodua Manufacturing Sdn Bhd (PMSB), the company responsible for the manufacturing of the Perodua vehicles and selected vehicle component parts.
Perodua Engine Manufacturing Sdn Bhd (PEMSB), who undertakes the assembling of the vehicle engines and also to manufacture selected engine component parts.
Workforce
To date, current Manpower in PCSB (Including PMSB & PEMSB) as of 28 February 2007 is 8,176 staff.
Production capacity
The plant currently has the capacity to produce 250,000 unit per annum on 2-shift cycle.
Sales network
To date, PSSB has 32 sales branches and 142 sales outlets nationwide to serve its' customer efficiently.
Service network
To ensure utmost customer satisfaction, PSSB has 31 service branches and 99 service outlets throughout Malaysia.
Overseas
Perodua vehicles are sold in 13 other countries including United Kingdom and Egypt.
Research & Development (R&D)
The R&D activities are mostly focused on the acquisition of core competencies in the automotice technology. The activities include styling / modeling, concept car development and the ability to undertake major facelifts.
At present, Perodua has invested substantial amount in manpower training and extensive use of computer-aided softwares.
The main activities of the R&D are localisation of car parts and components, styling and modeling of future models and facelifts of current product range. Other R&D facilities are the chamber, engine test lab and test course.
More Information : http://www.perodua.com.my
No comments:
Post a Comment